Art That Refuses to Blend In.

Every surface deserves to stand out. Rochelle Weiner Carr’s patterns mix color, wit, and personality – all hand-drawn, no AI, no shortcuts – because ordinary is overrated.

Fresh Off the Drawing Board

Beat Around The Birch

Woodpeckers drum up the sunrise on ivory birches amid blazing autumn leaves – a warm, hand-drawn cabincore woodland with layered foliage and wood grain texture.

Lilly’s Garden

Tour de Citrus

Toile de Vie

10th Place Winner!

Breaking Plaid

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Award-Winning Surface Pattern Designs

Since 2023, I’ve entered every Spoonflower design challenge without missing one — over 100 consecutive entries and counting. The designs featured below represent my top-performing work, with ten top-ten finishes and an average placement in the top 9% of thousands of submissions. Each pattern reflects a commitment to originality, craft, and designs made to live beautifully on fabric and wallpaper.

Tote bag mockup in the original yellow-black colorway.

Groundhog Day Damask

1ST PLACE WINNER!

Toile de Jouy pattern with a birdwatching theme, mocked up as a button up collared shirt worn by a woman with many tattoos.

Birds & Birders Toile

2nd Place Winner!

Young woman dressed in a vintage 50s style dress, a mockup using the Hostess with the Mostest pattern.

Hostess with the Mostest

4th Place Winner!

Goth-styled model wearing a short sleeved dress in the creepy clown fabric.

Creepy Circus

5th Place Winner!

Fabric mockup of a woman wearing a loose dress with a leather belt.

The Grande Macabre

5th place Winner!

Vegetable print scarf with beets, carrots and artichokes in sage, blush and mustard tones.

Heirloom & Bloom

6th Place Winner!

Mockup of modern sitting room with an ottoman and cactus, showing wallpaper with Rock Candy Mountain repeating pattern.

Rock Candy Mountain

7th Place Winner!

loads more where that came from

take me to the wins

The Shop

Take the wins home with you

Hand-drawn patterns, off the screen and onto things you can actually wear, or carry, or live with. New drops with every design that places.

Woman carrying the Tour de Citrus duffle bag by its handles, showing the coral and orange hand-drawn sun medallion print and mesh end pocket.

Tour de Citrus Duffle Bag

$112.00

Set of playing cards shown printed with Toile de Vie pattern in aqua.

Toile de Vie Playing Cards

$24.00

Model wearing the Breaking Plaid unisex cotton hoodie, front view, with the hood down, showing the drawstrings and front pocket.

Breaking Plaid Unisex Cotton Hoodie

$74.00

Pretty in Pinky Ribbons table runner styled with plates on a wood table, close-up of the bow print.

Pretty In Pinky Ribbons Table Runner

$56.00

The Grande Macabre Reversible Bucket Hat in Twilight Blue, showing gothic cathedral pattern with skulls, moths, and owls.

The Grande Macabre Reversible Bucket Hat

$50.00

Hostess with the Mostest tote bag, in retro aqua and avocado on gray background, shown standing in three quarter view.

Hostess with the Mostest Large Tote Bag

$65.00

Breaking Plaid hardcover journal standing upright, showing the front cover's teal, blue, and green plaid print broken by flowing wave shapes, and the edges of the lined pages.

Breaking Plaid Hardcover Journal

$27.00

Plenty More to Carry Home

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Rochelle's Art has been integral to my business.

Rochelle is an incredible artist. Her art has been integral to my business, and I was lucky to find her! Her vision is astounding and she is an absolute wizard with textures. Furthermore, she is amazing to work with — I can babble some random ideas and, POOF! She turns my words into something magical. 

April Mathis, Bags By April

I love working with Ro!

Rochelle is a joy to work with and an asset to any creative project. She always brings a delightfully unique perspective and her contribution never fails to elevate the end product. Ro is that rare combination of an inspired artist with a keen understanding of business, always willing to go the extra mile to make sure the project sings.

Robin Angell Carroll, Client

Notes from the Studio

Leaf it to Lilly

October 21, 2026
Lilly Pulitzer turned juice stains into an empire and made pink and green the unofficial uniform of Palm Beach. I took caladium leaves, a little Palm Royale, and a lot of grasscloth and linen texture, and turned them into Lilly’s Garden: a club-worthy homage to a fashion icon.
Citibin wrapped in a hand-drawn illustration of pink coneflowers and butterflies on Lincoln Avenue in Chicago, beneath the elevated train tracks.

Hand-drawn, curbside

October 14, 2026
Woman jogging outside wearing a tank top printed with Tour de Citrus in warm pink grapefruit.

Follow the Fruit

October 5, 2026
10th Place, Breaking Plaid.

Ten for Ten

September 24, 2026
Toile de Vie wallpaper on the back wall of a modern living room, in aqua blue.

The Toil in Toile

September 22, 2026
Portrait of the owner and artist, Rochelle Weiner Carr

Who Drew This?

Independent Designer
0 + Years
Surface Pattern Designers
Top 0

Uppercase Magazine, 2025

Top 10 Spoonflower Wins
0 x

Ro Carr (Rochelle Weiner Carr) is a Midwest surface pattern designer who spent over two decades building her design career in Chicago before settling in Milwaukee, where she turned her fine art training toward pattern design. Every design starts as a hand-drawn original — no AI shortcuts. Her work regularly places in the top 9% of Spoonflower design challenges and has been featured in Uppercase Magazine’s Top 100 Surface Pattern Designers.

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