Rochelle Weiner Carr

In this online portfolio of collections and designs, I mix a selection of my skills in graphic design and fine art to present a fresh view in surface pattern design.

I like intense colors, contrast, geometry, and a level of artistic messiness. I really love it when you can see the hand of the artist in their work. I draw inspiration from foreign cultures, bygone eras and the natural world. My style layers drawings, textures, bold colors, irregular marks and rich textures to render unique designs with a hint of wit and charm.

In 2023 I launched my business in surface pattern design by publishing this website (designed and built by me), and opened a shop on Spoonflower and Society6. New to the industry, I challenged myself to enter the weekly design challenges at as a way to learn the business, inform myself on trends, connect with others in the industry and just get a feel for how this all works. What a great idea this turned out to be – much more than achieving the above, I’ve met and connected with an amazing community of like minded artists who have been so incredibly welcoming, encouraging and generous with knowledge. On top of that, these challenges have quickly filled my portfolio with new concepts and collections, nearly all of which placed in the top 25% in the challenges. My best placed designs are listed below, including 1st place, 5th, 14th , 16th, 16th, and 18th place spots.


Retail Links

Digital drawing of the owner of this business, Rochelle Weiner Carr
Left - double quote marks in watercolor style

Launching this portfolio of surface pattern designs is a natural culmination, combining my lifelong passions for digital design and fine art.

– Rochelle Weiner Carr

Right Quote marks in watercolor style

More background about Rochelle

Rochelle Weiner Carr holds a Bachelor’s Degree in Painting and Drawing and Art History from the University of Wisconsin-Milwaukee, and has been running a successful full-service branding design and web development business, Andiamo Creative, since 1998. In 2010 she started pursuing a concurrent fine art practice, working in digital drawing, watercolor, monoprinting, charcoal and oil/cold wax mediums. Her award-winning work has been exhibited in a long list of solo and group shows in galleries and museums, and has been published in art magazines and in an art school textbook. Her public works are in the permanent collections at the Fiserv Forum (home of the Milwaukee Bucks), the Milwaukee Area Technical College, and the Village of Shorewood, Wisconsin in the form of an open air community art piece. In 2020 she started working on a photo book, MKE Beautiful, photos taken on her daily walks in Milwaukee during the COVID pandemic lockdown, publishing date TBD.

Unique Combination of Skills


Fine Art


Left - double quote marks in watercolor style
I love working with Ro!
Rochelle is a joy to work with and an asset to any creative project. She always brings a delightfully unique perspective and her contribution never fails to elevate the end product. Ro is that rare combination of an inspired artist with a keen understanding of business, always willing to go the extra mile to make sure the project sings.
Robin Angell Carroll, Client
Right Quote marks in watercolor style

Contact Ro Carr

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