
Rochelle Weiner Carr
In this online portfolio of collections and designs, I mix a selection of my skills in graphic design and fine art to present a fresh view in surface pattern design.
I like intense colors, contrast, geometry, and a level of artistic messiness. I really love it when you can see the hand of the artist in their work. I draw inspiration from foreign cultures, bygone eras and the natural world. I tend to layer drawings, textures, bold colors, irregular marks and rich textures to render unique designs with a hint of wit and charm.
In 2023 I launched my business in surface pattern design by publishing this website (designed and built by me), and opened a shop on Spoonflower. New to the industry, I challenged myself to enter the weekly design challenges at Spoonflower.com as a way to learn the business, inform myself on trends, connect with others in the industry and just get a feel for how this all works. What a great idea this turned out to be – much more than achieving the above, I’ve met and connected with an amazing community of like minded artists who have been so incredibly welcoming, encouraging and generous with knowledge. On top of that, these challenges have quickly filled my portfolio with new concepts and collections, nearly all of which placed in the top 25% in the challenges. My best placed designs are listed below, including 1st place, 2nd, 5th, 8th, 10th, 14th , 16th, 16th, 18th, 19th, and 24th place spots. Learn more about Rochelle.

Published
Uppercase Magazine, April 2025

Membership
Since 2024

Representation
Since 2025

Fabrics, wallpaper, home goods

Ro Carr Studio
Shoes, bags, home goods
Launching this portfolio of surface pattern designs is a natural culmination, combining my lifelong passions for digital design and fine art.
– Rochelle Weiner Carr
Browse Rochelle's Award Winning Designs
I have challenged myself to enter the twice monthly design challenge at Spoonflower, and haven’t missed a challenge yet! Each week the number of competitors typically ranges between 1200 – 2000. Below represent all my entries that reached notable placement.

49th Place!

55th Place!

2nd Place Winner!

75th Place!

63rd Place!

29th Place!

47th Place!

41st Place!

61st Place!

24th Place!

30th Place!

8th Place Winner!

19th Place!

10th Place Winner!

51st Place!

51st Place!

79th Place Winner!

82nd Place Winner!

64th Place!

69th Place Winner!

30th Place Winner!

18th Place Winner!

Placed #53 in Challenge!

34th Place Winner!

Placed #55 in challenge!

1ST PLACE WINNER!

36th Place Winner!

Placed 16th in Challenge!

14th Place Winner!

5th Place Winner!

61st Place Winner!

52nd Place Winner!

16th Place Winner!
More background about Rochelle
Rochelle Weiner Carr holds a Bachelor’s Degree in Painting and Drawing and Art History from the University of Wisconsin-Milwaukee, and has been running a successful full-service branding design and web development business, Andiamo Creative, since 1998. In 2010 she started pursuing a concurrent fine art practice, working in digital drawing, watercolor, monoprinting, charcoal and oil/cold wax mediums. Her award-winning work has been exhibited in a long list of solo and group shows in galleries and museums, and has been published in art magazines and in an art school textbook. Her public works are in the permanent collections at the Fiserv Forum (home of the Milwaukee Bucks), the Milwaukee Area Technical College, and the Village of Shorewood, Wisconsin in the form of an open air community art piece. In 2020 she started posting MKE Beautiful photos taken on her daily walks in Milwaukee during the COVID pandemic lockdown.
Unique Combination of Skills
Software
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Procreate
- PowerPoint / Keynote
- WordPress / Elementor
Fine Art
- Watercolor
- Printmaking
- Pencil and charcoal drawing
- Oil / Cold Wax
- Encaustic
- Photography
Professional
- Creative vision
- Presentation
- Teamwork
- Timelines
- Working to spec
- Budgeting